Portfolio Archive

Co-founded Peels as CMO and led the brand from inception to market launch. Crafted the core identity, narrative, and marketing strategy for a groundbreaking CBD brand that delivers pure, THC-free, hemp-free CBD derived from orange peels. Bu

Developed and launched the official website for Street League Skateboarding (SLS), the world's premier professional street skateboarding league founded by Rob Dyrdek. Created a high-energy, mobile-first digital platform featuring live event

Co-founded Generate.la as CMO and shaped it into a premier Los Angeles-based digital strategy agency specializing in viral content, personal branding, social growth, and product marketing. Defined the brand's bold, high-energy identity and

Co-founded Cache Ventures, a hybrid venture studio, advisory, and equity firm that builds, advises, and invests in high-potential SaaS and tech-enabled companies. Shaped the brand's identity, narrative, and marketing strategy around entrepr

Led marketing efforts for Havana Libre, a feature documentary chronicling underground Cuban surfers' pursuit to legitimize their sport amid longstanding restrictions. Received executive producer credit for contributions to branding, promoti

Built AutoApply.co, a SaaS platform that automated job applications by letting users upload a resume, select desired roles, and apply to 300+ filtered jobs per month. Developed the core automation engine for form-filling, resume uploads, pe

Co-founded We Are Geist, an LA-based electronic music producer trifecta, with Devin Schumacher. Directed branding strategy—including the innovative faceless identity (#facelessmusic, #nogenres)—and led comprehensive marketing, growth, and v

Developed and launched the official website for the Pasadena Bar Association (pasadenabar.org), a professional organization serving the legal community in Pasadena and surrounding areas for over 100 years. Built a clean, user-friendly, resp

Built the website and e-commerce platform for DTA Posse (dtaposse.com), a Los Angeles streetwear brand rooted in skate culture and the "Don't Trust Anyone" ethos. Developed a responsive, high-impact site featuring product catalogs, bold gra

Developed the official website for Rob Dyrdek (dyrdek.com), the personal digital hub for the entrepreneur, TV personality, and serial founder behind Street League Skateboarding, Dyrdek Machine, and Existence. Built a modern, responsive plat

Co-Founded and built di.tl, a lightweight SaaS link management tool that allowed users to create custom short links, manage redirects, and track basic performance. Developed the full platform including URL shortening engine, dashboard for l

Founded and built SpringClick.com, a full-service SaaS ad management platform for serving, optimizing, and tracking digital advertisements. Developed the core system for campaign creation, ad delivery across networks, real-time performance