Concept site Assay is a fictional skincare brand, designed and built by Patrick Bushe to show what I make for skincare brands. Fictional, by Patrick Bushe

Case study Get a site like thisHire me
Three drops of serum in clear circles on a pale pink background

Step 2 · Treat

Niacinamide 10% Serum

$18

Vitamin B3 at 10% with 1% zinc, for oily patches, redness and pores that look bigger by afternoon. It plays well with everything else we make.

Size: 30 ml
Active
Niacinamide
Strength
10%
pH
5.8
Use
Morning or night
  • Free shipping over $45. Ships in 1 to 2 days from Los Angeles.
  • Opened it and hate it? Send it back free within 30 days.
  • No fragrance, no essential oils, not tested on animals.

How to use

Three or four drops after cleansing, morning, night or both. Follow with a cream.

What’s in it

  • 10% niacinamide
  • 1% zinc PCA
  • Water-light texture

Pairs with

Anything: retinol, vitamin C, acids and sunscreen.

Pairs well with

This is where you’d pay

Assay is a concept store, so nothing is for sale.

On a real Assay store this button opens Shopify checkout with Shop Pay, Apple Pay and cards.

Your bag stays saved in this browser, so you can keep trying the routine checker.

Patrick Bushe designed and built this store to show what a skincare brand’s site can look like.

Get a store like this