Concept Clothing brand · Online store
Duneweave
A black-and-white linen store with filters, color swap, a size guide and a cart drawer.
Concept Assay · Skincare · Los Angeles
A skincare store where every label reads like a lab result
A skincare store with the active, strength and pH on every label, and a checker for what you can use together.
The brief
Assay is a made-up Los Angeles skincare brand: single-active serums, acids, a barrier cream and a mineral sunscreen.
Skincare shoppers compare percentages and worry about mixing the wrong things. Most stores bury both behind marketing copy.
- Industry
- Skincare
- Type
- Online store
- Pages
- 14
- Fonts
- Archivo, JetBrains Mono
- Colors
- Lab violetInkStrip greyWhite
The idea
The lab result
Every label reads like an assay slip: the active, its strength and its pH printed big on the front, plus a color strip for the routine step, like a pH test strip. Lab violet on white with test-strip colors; Archivo, expanded for display, with JetBrains Mono for the numbers.
Design decisions
Numbers on the front
Strength and pH are the first thing on every bottle and product page, and “How to read an Assay label” explains each part.
A routine checker
Tick what’s on your shelf, Assay or any brand, and get a morning and night routine in the right order, with a plain reason for anything to keep apart.
Color by step
Every strip color is a routine step (blue cleanses, violet treats, pink exfoliates, green moisturizes, gold protects), so the shelf reads like a routine instead of a catalog.
What’s built
- Routine checker that orders products and flags pairs to keep apart
- Labels with the active, strength and pH up front
- Shop by type with filters and sort
- Product pages with how to use, what’s in it and what it pairs with
- Bag and demo checkout that sends nothing
Pages to try
Everything works in the browser. Forms and checkout don’t send anything.
Want one like it?
A store like this starts at $15,000.
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