AI SEO services: show up in ChatGPT and AI search
More buyers now ask ChatGPT, Gemini, or Google's AI Overviews before they ever click a link. AI SEO is the work of making sure those answers mention and link to you: letting AI crawlers in, writing content AI can quote, and tracking whether it's working.
Straight to my inbox: hello@bushe.co · or use the contact form · or get a free audit first
Many sites block ChatGPT, Claude, and Perplexity without knowing it, through robots.txt or a CDN setting. That gets fixed first.
Clear answers, specific numbers with sources, and pages structured so an AI system can lift the right sentence and cite you.
AI-assistant traffic separated in GA4, plus a regular check of what the major AI tools say about your business.
Over three months, monthly visits to this site from AI assistants went from 94 to 273, and from ChatGPT alone from 23 to 174.
Brands I’ve designed and built for
Every project includes
AI visibility audit
What ChatGPT, Gemini, Perplexity, and Google AI Overviews say about your business and competitors today, and which of your pages they cite.
Crawler access fixes
robots.txt rules for the AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot), plus CDN and firewall settings that quietly block them.
Structured data
Organization, Service, Product, FAQ, and Article schema, so AI systems and Google read your pages the way you intend.
Answer-first content
Rewriting key pages and adding the pages buyers actually ask about, with direct answers, sourced numbers, and clear comparisons.
Mentions beyond your site
AI tools lean on what others say about you. Listings, reviews, and comparison pages that should mention you are found and fixed.
Tracking and reporting
An AI-assistant segment in GA4, Bing and Google indexing checks, and a monthly read-out of what changed in AI answers.
From first call to launch
Free consult
We look at what AI tools say about you today and pick the buyer questions you most need to show up for.
Audit
Crawler access, indexing, structured data, content gaps, and outside mentions, delivered as a prioritized list.
Implementation
I make the fixes myself: robots and CDN settings, schema, page rewrites, and new pages.
Track and expand
Watch AI-assistant traffic and answers month to month, and expand to the next set of questions.
Patrick Bushe
I design and build websites, ecommerce stores, and digital products from Los Angeles. Every project is founder-led — when you hire bushe.co, you're working with me directly, not a junior team or an offshore handoff.
Past clients include Rob Dyrdek, Peels, Street League Skateboarding, DTA Posse, Pasadena Bar Association, and SpringClick. I use AI tools throughout the process to ship faster — without making the work generic.
What clients say
Patrick delivered exactly what he promised — a custom Shopify store that actually converts. No templates, no junior handoffs, just clean design and solid development. The fixed quote in 48 hours was a breath of fresh air.
We needed a serious WordPress rebuild for our marketing site. Patrick handled discovery, design, and build himself. Weekly check-ins, zero scope creep, and 30 days of support after launch. Highly recommend.
Best Shopify SEO work we’ve had. Technical audit, schema, speed improvements — all done by the founder. Our organic traffic started climbing within weeks.
Working with Bushe felt like having a senior partner instead of an agency. Patrick designed and built our custom WordPress site from scratch. It looks premium and performs even better.
From discovery call to launch in under two months. Fixed scope, clear deadlines, and real AI-augmented efficiency without the generic AI look. Exactly what we needed.
Patrick took over our half-finished Shopify store and turned it into something we’re proud of. Design iterations until it was right, clean handoff, and post-launch support included. Outstanding.
Questions buyers ask
What is AI SEO?
Making your business show up in the answers AI tools give, like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. It is sometimes called generative engine optimization (GEO) or answer engine optimization (AEO).
Is AI SEO different from regular SEO?
It builds on it. AI search tools still rely on crawling and search indexes, so the technical basics matter. The difference is emphasis: letting AI crawlers in, writing answers that can be quoted on their own, and earning mentions on other sites that AI tools trust.
How do I know if ChatGPT mentions my business?
Ask it the questions your buyers ask, and check your analytics. Google Analytics 4 separates visits from AI assistants, so you can see traffic from ChatGPT, Gemini, and Perplexity directly.
Can you guarantee ChatGPT will recommend us?
No, and be wary of anyone who does. AI answers vary by question and change over time. What can be done is removing what blocks you, giving AI tools better material to quote, and tracking the results.
Should I block AI crawlers?
It depends on your goals. You can block the crawlers used to train models while allowing the ones that power AI search, so you still get cited. OpenAI, Anthropic, and Perplexity each use separate crawlers for these jobs.
Does llms.txt help?
Probably not much yet. It is a proposed standard, and Google has said no AI system currently uses it. It is cheap to add, but it is not the lever that gets you cited.
How long does AI SEO take?
Crawler and technical fixes can show up within weeks as AI tools recrawl your pages. Content and outside mentions take longer, usually a few months, like regular SEO.
Ready to build something good?
Tell me what you're building. I'll send a fixed-scope quote within 48 hours — no decks, no sales calls, no pressure.
No commitment, no sales call. Usually reply within 24 hours.