Portfolio
A collection of my work from 2010 to present.
Looking for older projects? Browse the full archive.
Peels Peels
Co-founded Peels as CMO and led the brand from inception to market launch. Crafted the core identity, narrative, and marketing strategy for a groundbreaking CBD brand that delivers pure, THC-free, hemp-free CBD derived from orange peels. Built a compelling story around safety, purity, and accessibility, driving awareness, customer acquisition, and partnerships through strategic branding, content, digital marketing, and community engagement in the evolving wellness space.
Street League Skateboarding Street League Skateboarding
Developed and launched the official website for Street League Skateboarding (SLS), the world's premier professional street skateboarding league founded by Rob Dyrdek. Created a high-energy, mobile-first digital platform featuring live event coverage, athlete profiles, real-time tour standings, ticket sales integration, and immersive media to connect global fans with the action.
Generate Generate
Co-founded Generate.la as CMO and shaped it into a premier Los Angeles-based digital strategy agency specializing in viral content, personal branding, social growth, and product marketing. Defined the brand's bold, high-energy identity and storytelling around creating explosive, shareable content that drives massive reach.
Cache Ventures Cache Ventures
Co-founded Cache Ventures, a hybrid venture studio, advisory, and equity firm that builds, advises, and invests in high-potential SaaS and tech-enabled companies. Shaped the brand's identity, narrative, and marketing strategy around entrepreneurial collaboration, transparent growth, and long-term value creation. Drove storytelling, positioning, digital presence, and go-to-market efforts to attract talent, founders, and opportunities—transforming it into a respected player in the startup ecosystem with a portfolio of scaled ventures.
Havana Libre Havana Libre
Led marketing efforts for Havana Libre, a feature documentary chronicling underground Cuban surfers' pursuit to legitimize their sport amid longstanding restrictions. Received executive producer credit for contributions to branding, promotional strategy, and audience development. Directed digital campaigns, website launch, social media amplification, trailer distribution, festival outreach, and key partnerships—including with the World Surf League—to increase visibility, engagement, and impact for the film.
AutoApply AutoApply
Built AutoApply.co, a SaaS platform that automated job applications by letting users upload a resume, select desired roles, and apply to 300+ filtered jobs per month. Developed the core automation engine for form-filling, resume uploads, personalized email outreach, skill-based job filtering, and submission tracking.
Geist Geist
Co-founded We Are Geist, an LA-based electronic music producer trifecta, with Devin Schumacher. Directed branding strategy—including the innovative faceless identity (#facelessmusic, #nogenres)—and led comprehensive marketing, growth, and viral campaigns.
Pasadena Bar Association Pasadena Bar Association
Developed and launched the official website for the Pasadena Bar Association (pasadenabar.org), a professional organization serving the legal community in Pasadena and surrounding areas for over 100 years. Built a clean, user-friendly, responsive platform featuring member directories, event calendars, membership applications, practice-area search tools, board information, and contact resources to enhance accessibility, promote engagement, and support professional networking and career development for attorneys.
DTA Posse DTA Posse
Built the website and e-commerce platform for DTA Posse (dtaposse.com), a Los Angeles streetwear brand rooted in skate culture and the "Don't Trust Anyone" ethos. Developed a responsive, high-impact site featuring product catalogs, bold graphic displays, shopping cart integration, secure checkout, and promotional tools to showcase apparel collections and drive online sales. Delivered a seamless digital storefront that captured the brand's edgy, community-driven identity while supporting direct-to-consumer growth.
Rob Dyrdek Dyrdek.com
Developed the official website for Rob Dyrdek (dyrdek.com), the personal digital hub for the entrepreneur, TV personality, and serial founder behind Street League Skateboarding, Dyrdek Machine, and Existence. Built a modern, responsive platform highlighting his bio, ventures, media presence, and brand ecosystem with intuitive navigation, dynamic content sections, and seamless integration to support fan engagement, professional networking, and business outreach.
Di.tl Di.tl
Co-Founded and built di.tl, a lightweight SaaS link management tool that allowed users to create custom short links, manage redirects, and track basic performance. Developed the full platform including URL shortening engine, dashboard for link creation/editing, analytics views, and user accounts. Offered a clean, fast alternative for personal or branded shortening needs, with seamless integration for social sharing, marketing campaigns, and professional use—helping users simplify long URLs while maintaining control and insights.
SpringClick SpringClick
Founded and built SpringClick.com, a full-service SaaS ad management platform for serving, optimizing, and tracking digital advertisements. Developed the core system for campaign creation, ad delivery across networks, real-time performance tracking, reporting dashboards, and targeting features. Enabled advertisers and agencies to manage end-to-end campaigns efficiently, with tools for impression/click monitoring, conversion attribution, and data-driven adjustments to maximize ROI in a competitive digital ad landscape.