Concept site Shelf Talk is a fictional wine shop, designed and built by Patrick Bushe to show what I make for wine shops. Fictional, by Patrick Bushe

Every bottle comes with a note from the person who picked it.

A small shop in Highland Park. Ten wines on the shelf at a time, all of them ones we’d open tonight, from $17.

Inside a small wine shop with shelves of bottles under the window

On the counter this week

All 10 bottles

Don’t know grapes? Point at a feeling.

Every bottle sits somewhere between light and full, and between juicy and earthy. Tap where you like to drink and we’ll hand you the three closest.

Open the taste map

Three bottles a month, notes included

The club gets what we’re most excited about: three bottles, a shelf talker for each and a recipe card. Pick up on the first Friday or have it delivered.

  • $65 a month for everyday bottles
  • $110 a month for cellar picks
  • Skip or cancel whenever you like
Join the club
Red wine being poured into a glass

Free tasting, every Friday

Four open bottles on the counter from 5 to 8. Taste, ask dumb questions, leave with a note.

Where
Highland Park, Los Angeles
Open
Tuesday to Sunday, noon to 9
Call
(323) 555-0119

Checkout would open here

Shelf Talk is a concept store, so nothing is for sale.

A real Shelf Talk store would check age, take payment and book a delivery window through Shopify, with California’s alcohol rules built in.

Your order stays saved in this browser.

Patrick Bushe designed and built this store to show what a wine shop’s site can look like.

Get a store like this