Concept site Shelf Talk is a fictional wine shop, designed and built by Patrick Bushe to show what I make for wine shops. Fictional, by Patrick Bushe

Every bottle on the shelf

Ten wines we’d open tonight, each with a note from whoever picked it. Six or more saves 10%, a case saves 15%.

11 bottles

Don’t know the grape names? Neither did we once.

Tap where you like to drink

The taste map puts every bottle on light to full and fruity to earthy. Tap a spot, get the three closest.

Open the taste map

Checkout would open here

Shelf Talk is a concept store, so nothing is for sale.

A real Shelf Talk store would check age, take payment and book a delivery window through Shopify, with California’s alcohol rules built in.

Your order stays saved in this browser.

Patrick Bushe designed and built this store to show what a wine shop’s site can look like.

Get a store like this