Concept Clothing brand · Online store
Duneweave
A black-and-white linen store with filters, color swap, a size guide and a cart drawer.
Concept Shelf Talk · Wine shop · Highland Park, Los Angeles
A wine shop where every bottle comes with a shelf talker
A neighborhood wine shop with a staff note on every bottle and a taste map that finds wine you’ll like.
The brief
Shelf Talk is a made-up neighborhood wine shop in Highland Park with ten bottles on the counter and a three-bottle monthly club.
Most people don’t know grape names. In a shop they ask the person behind the counter; online they guess from a label.
- Industry
- Wine shop
- Type
- Online store
- Pages
- 14
- Fonts
- Familjen Grotesk, Inter Tight, Caveat
- Colors
- HighlighterShelf blackCard greyWhite
The idea
The shelf talker
A shelf talker is the little card a shop clips under a bottle with a staff note. Every wine gets one in highlighter yellow with a handwritten line and three quick facts, the grid sits on a black shelf rail, and a taste map pins every bottle from light to full and fruity to earthy. Black, white and highlighter yellow; Familjen Grotesk and Inter Tight, with Caveat only for the staff notes.
Design decisions
Point at a feeling
Tap a spot on the taste map, or start from a wine you already like, and the shop pulls the three closest bottles.
Sell dinner, not grapes
“What’s for dinner?” sorts the shelf by what you’re cooking.
Our own labels
Regions are real places, but the producers are made up and the bottles are drawn, so no real winery’s label appears.
What’s built
- Taste map that finds the three closest bottles
- Staff-note shelf talkers on every wine
- Food pairing shortcuts
- Three-bottle monthly club
- Bag and demo checkout that sends nothing
Pages to try
Everything works in the browser. Forms and checkout don’t send anything.
Want one like it?
A store like this starts at $15,000.
Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.
Thanks, your project details are on their way to me. I'll reply within 24 hours, usually sooner.
Free fixed quote
Get your fixed quote
You get a fixed-scope quote within 48 hours. No sales call needed.
More concepts
See all 22 
Concept Coffee roaster · Online store
Sixforty Coffee
A coffee roaster’s store with the live sky over L.A., a coffee finder, and subscriptions set like an alarm.
Concept Furniture maker · Online store
Plan & Section
A furniture maker’s store with live dimension drawings and a room planner that checks the fit.