Concept Duneweave · Clothing brand · Online store

A linen clothing store that works like a Shopify theme

A black-and-white linen store with filters, color swap, a size guide and a cart drawer.

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Duneweave home page on a desktop screen — Duneweave is a made-up brand. I designed and built it to show what a clothing brand store can look like; the people, prices, results and reviews on it are samples.

Duneweave home page on a phone — Duneweave is a made-up brand. I designed and built it to show what a clothing brand store can look like; the people, prices, results and reviews on it are samples.

The brief

Duneweave is a made-up linen brand that sells shirts and tees online.

Fashion shoppers decide in seconds, mostly on a phone, and leave when sizing or returns are unclear. The store has to let the photos sell, make picking a color and size quick, and answer fit and care questions on the product page.

Industry: Clothing brand
Type: Online store
Pages: 10
Fonts: Archivo
Colors: InkLinenSoft whiteRust

The idea

Photos first

A white page and black type, so the photography carries all the color. Archivo with its width axis: expanded caps for the brand voice, normal width for reading. Square corners everywhere.

Design decisions

Built like a Shopify store

Home, a collection page with category filter and sort, product pages with variants, and a cart drawer. A real build would be a custom Shopify theme with the same layout.

Fit answered on the page

A size guide opens right from the size picker, so nobody leaves the product to check measurements.

Let the photos do the work

Big photos, a swipe gallery on phones, and the color swap changes the photos as well as the name.

Product page

The same page on a desktop and a phone. Try it live

What’s built

Shop page with category filter and sort
Product pages with color swap, size picker and photo gallery
Size guide
Cart drawer that keeps the bag between visits
“Our linen” story with care and policies
Email signup for new releases

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A store like this starts at $15,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

Shopify pricing and process Shopify design and development

Free fixed quote

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You get a fixed-scope quote within 48 hours. No sales call needed.