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Concept Sixforty Coffee · Coffee roaster · Frogtown, Los Angeles
A coffee store where every bag is named for an hour of the day
A coffee roaster’s store with the live sky over L.A., a coffee finder, and subscriptions set like an alarm.
The brief
Sixforty is a made-up coffee roaster in Frogtown, Los Angeles.
Most people buying coffee online don’t know a natural process from a washed one, but they know when they drink it: a strong first cup, something lighter in the afternoon. The store sells by time of day and turns one-time buyers into subscribers.
- Industry
- Coffee roaster
- Type
- Online store
- Pages
- 10
- Fonts
- Unbounded, Rethink Sans
- Colors
- NightSunDawnSky blue
The idea
The hour
Each coffee is named for the time of day it tastes best, and its bag is drawn as that hour’s sky. The home hero is the live sky over L.A. with a day scrubber, page heads take the current sky, subscriptions are set like an alarm, and buttons fill like a sunrise on hover. Unbounded with Rethink Sans.
Design decisions
Sell by the hour, not the origin
A short coffee finder asks when and how you drink coffee and points to one bag, instead of making people decode tasting notes.
Subscriptions set like an alarm
Pick a coffee, how often, the size and the grind. The alarm face takes that coffee’s sky, and the next three ship dates follow the real roast days.
Freshness in plain words
Roasted at 6:40 am, twice a week, with the roast day shown hour by hour on the roastery page.
What’s built
- Live sky hero with a day scrubber
- Coffee finder
- Subscription builder with real ship dates
- Coffee pages with details and earlier and later picks
- Roastery page with roast day, sourcing and wholesale
- Cart drawer
Pages to try
Everything works in the browser. Forms and checkout don’t send anything.
Want one like it?
A store like this starts at $15,000.
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