Concept Clerestory · Real estate · Los Angeles and Palm Springs

A mid-century real estate website, seen through a wall of glass

A brokerage site for mid-century homes, with filters, a payment calculator and a home value estimate.

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Clerestory home page on a desktop screen — Clerestory is a made-up brand. I designed and built it to show what a real estate site can look like; the people, prices, results and reviews on it are samples.

Clerestory home page on a phone — Clerestory is a made-up brand. I designed and built it to show what a real estate site can look like; the people, prices, results and reviews on it are samples.

The brief

Clerestory is a made-up two-agent brokerage that only sells mid-century houses, from Silver Lake to Palm Springs.

Buyers of these houses care about the architect, the original details and the neighborhood as much as the price. Sellers want an agent who knows what makes their house worth more.

Industry: Real estate
Type: Website
Pages: 18
Fonts: Josefin Sans, Hanken Grotesk
Colors: Pool aquaCharcoalDeep aquaPaper

The idea

The mid-century house

Photos are seen through a wall of glass: thin white mullions that appear on hover and open on the hero. The butterfly roof is the logo and the hero’s top edge, breeze-block screens fill the bands, and each listing has a small front door in its own Palm Springs color that swings open on hover. White, charcoal and pool aqua; Josefin Sans light with Hanken Grotesk.

Design decisions

Read the house

A short glossary with line drawings explains the six features buyers look for, and listings tag them, so the site talks the way these buyers talk.

Filters buyers actually use

Homes filter by area, bedrooms and price, sold homes are one tap away, and a clear empty state helps when nothing matches.

A seller’s number, not just a form

The selling page gives a sample value range from the neighborhood and size, then asks for details to get a real number.

Homes for sale

The same page on a desktop and a phone. Try it live

What’s built

Home search with filters and a helpful empty state
Listing pages with a photo gallery and a monthly payment calculator
Tour requests in person or by video
Neighborhood guides for Los Angeles and Palm Springs
Home value estimate by neighborhood and size
Recently sold homes and agent profiles

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

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