Concept Law firm · Website
Ashby & Rourke
An injury firm site built on freeway signs, with a four-step free case review that a lawyer reads.
Concept One Drop Landscapes · Landscaping · Culver City
A low-water garden company site built on nursery plant tags, with a yard planner that prices the job, the rebate and the water saved.
One Drop Landscapes is a made-up company in Culver City that replaces lawns with low-water gardens on the Westside: design, planting, drip irrigation and care.
Homeowners thinking about pulling their lawn want to know what it costs, what the rebate covers, how much water it saves and what the yard will look like after. Most landscaper sites show a gallery and a contact form.
The idea
Every plant on the site is a tag on a stake: photo, name, a sun icon, one to three water drops and the size it grows to, with a punched hole at the top. One drop means low water, which is where the name comes from. The tags stand in a strip of soil on the home page, and the yard planner’s result is one giant tag. White, deep green-black, nursery-tag lime and drip blue; Epilogue with Albert Sans.
The yard planner takes lawn size, sun, style and extras and returns a price range, the rebate, the price after it and the gallons saved a year, using the Metropolitan Water District’s estimate of 42 gallons per square foot.
Every tag says the same three things in the same place, and the stake color gives the water need: lime for one drop, blue for two. The plant library filters by sun, low water and California natives.
Water agencies set their own rebates, and most want to approve a yard before the lawn comes out. So the planner asks for your agency’s rate instead of guessing, and the process puts the paperwork before the planting.
Everything works in the browser. Forms and checkout don’t send anything.
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Concept Law firm · Website
An injury firm site built on freeway signs, with a four-step free case review that a lawyer reads.
Concept Medical clinic · Website
A family clinic site where every kind of care has its own colored line, and booking takes under a minute.
Concept Contractor · Website
A remodeler’s site with a live rough estimate and the week-by-week schedule every client gets.