Concept Setline Orthodontics · Orthodontist · Los Feliz

An orthodontist website built around the dental arch

A braces and aligners site whose first screen is a drawn arch that straightens month by month, with a cost planner that gives the monthly payment, the visits and the finish date.

View the live concept Get a quote for yours

Setline Orthodontics home page on a desktop screen — Setline Orthodontics is a made-up brand. I designed and built it to show what a orthodontist site can look like; the people, prices, results and reviews on it are samples.

Setline Orthodontics home page on a phone — Setline Orthodontics is a made-up brand. I designed and built it to show what a orthodontist site can look like; the people, prices, results and reviews on it are samples.

The brief

Setline Orthodontics is a made-up practice in Los Feliz that treats kids, teens and adults with metal braces, clear braces and clear aligners.

People shopping for braces ask the same four things: what it costs a month, how long it takes, how many appointments it means, and whether those fit around school and work. Most orthodontist sites answer with stock smiles and a free-consult button.

Industry: Orthodontist
Type: Website
Pages: 3
Fonts: Archivo
Colors: CobaltIceInkWhite

The idea

The arch

The upper dental arch, drawn from above, fills the first screen, and the headline sits inside it. Drag the month slider or press play and 14 crowded teeth line up along the wire over 18 months. Switch to clear braces or aligners and the drawing changes with it; pick an elastic color and the ties change. The same arch tops every photo like an arched window, draws the logo and lays out the cost planner’s timeline, where each visit is a bracket on the wire. The header is symmetric like the arch, page heads curve like the lower arch, and the top of the footer is the upper one. Electric cobalt, ice and ink; Archivo, expanded and light for headlines, normal width for reading.

Design decisions

Show the treatment, not a stock smile

Instead of before-and-after photos, the hero draws a sample case and lets you move through it. Each stage gets a plain caption, and the drawing is labeled as a sample.

Price it in six questions

Who it’s for, how much needs fixing, which option, the insurance lifetime maximum, the down payment and how many months to pay. The planner returns the full fee, the insurance estimate, the monthly payment at 0% interest, the number of visits and the month the braces come off. Kids 7 to 10 get early treatment instead, and aligners with a big bite problem get a warning.

Built around school hours

The hours chart shades everything after 3 pm, and the consult booking has an after-school filter. A plan priced in the cost planner shows up on the booking page.

Cost and timeline planner

The same page on a desktop and a phone. Try it live

Setline Orthodontics: Cost and timeline planner on a phone

What’s built

Arch drawing that straightens month by month, with play, three treatment modes and eight elastic colors
Cost and timeline planner with the monthly payment, visits and finish month
Treatment timeline drawn as an arch, a bracket for every visit
Treatment comparison with sample fees, lengths and visit spacing
Weekly hours chart with the after-school window shaded
Free consult booking with open times and an after-school filter

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

Pricing and process Dental website design

Free fixed quote

Get your fixed quote

You get a fixed-scope quote within 48 hours. No sales call needed.