Concept Wildmint Dental · Dental practice · Highland Park, Los Angeles

A dental practice website for nervous patients, built around a worry stone

A gentle dental site with a comfort plan, visits explained minute by minute and every price listed.

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Wildmint Dental home page on a desktop screen — Wildmint Dental is a made-up brand. I designed and built it to show what a dental practice site can look like; the people, prices, results and reviews on it are samples.

Wildmint Dental home page on a phone — Wildmint Dental is a made-up brand. I designed and built it to show what a dental practice site can look like; the people, prices, results and reviews on it are samples.

The brief

Wildmint Dental is a made-up practice in Highland Park for people who would rather not go to the dentist.

Anxious patients put off booking for years. What gets them into the chair is knowing exactly what will happen, what it will cost, and that they can stop at any time.

Industry: Dental practice
Type: Website
Pages: 10
Fonts: Gabarito
Colors: MintPlumLilacMist

The idea

The worry stone

Every patient gets a smooth mint stone to hold in the chair. Photos, team initials, icons and counters sit in pebble shapes that slowly shift, the hero stone breathes (in for 4, out for 6), and buttons squeeze when pressed. White, mint, plum and lilac; Gabarito; soft corners.

Design decisions

Calm on purpose

The breathing stone has a pause button, and with reduced motion turned on it stays still while the count runs.

No surprises

Each visit is shown minute by minute, the full price list has its own page, and “Will my insurance work here?” gets a straight answer by plan type.

Comfort is part of the booking

Patients pick what would help, like a stop signal, music, a blanket or nitrous, and their comfort plan carries over to the booking form.

Comfort plan

The same page on a desktop and a phone. Try it live

Wildmint Dental: Comfort plan on a phone

What’s built

Comfort plan builder that carries into booking
Breathing worry stone with a pause button
Visits explained minute by minute
Full price list and an insurance check by plan type
In-house membership plan with a yearly cost comparison
Six treatment pages and a booking request

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

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