Concept Hangline · Art prints · Pasadena

An art print store built on the gallery hang line

An art print store with a wall preview that draws your wall, sofa and print to scale.

Hangline home page on a desktop screen
Hangline home page on a phone
Hangline is a made-up brand. I designed and built it to show what a art prints store can look like; the people, prices, results and reviews on it are samples.

The brief

Hangline is a made-up art print shop in Pasadena that sells its own abstract and landscape prints in four sizes, framed or not.

Art buyers can’t tell how big an 18 x 24 is on their wall, or how high to hang it. That doubt ends a lot of carts.

Industry
Art prints
Type
Online store
Pages
13
Fonts
Sora, Inter
Colors
Hang-line blueInkGallery greyWhite

The idea

The hang line

Galleries hang art with its center 57 inches off the floor. That line runs through the site as a thin blue rule marked “57 in,” the hero hangs a print on a real wall at that height, and the wall preview draws your wall, sofa and print to scale. Gallery white, ink and one hang-line blue; Sora with Inter, square corners.

Design decisions

See it on your wall

Enter your wall and furniture, pick a size and frame, and the preview draws it to scale with the measurements a framer would give you.

Our own art

Every print is drawn in code, so no real artist’s work is shown or sold.

Size and frame up front

Four sizes and four frames, with the price for each shown as you pick.

Wall preview

The same page on a desktop and a phone. Try it live

Hangline: Wall preview on a desktop screen Hangline: Wall preview on a phone

What’s built

  • Wall preview drawn to scale with hanging measurements
  • Size and frame options with live prices
  • Shop by style: calm, bold, landscape and pattern
  • Prints drawn in code
  • Bag and demo checkout that sends nothing

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A store like this starts at $15,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

Shopify pricing and process Shopify design and development

Free fixed quote

Get your fixed quote

You get a fixed-scope quote within 48 hours. No sales call needed.

Goes straight to my inbox. Prefer email? Write to hello@bushe.co.

More concepts

See all 22
Duneweave concept site, home page

Concept Clothing brand · Online store

Duneweave

A black-and-white linen store with filters, color swap, a size guide and a cart drawer.

Case study Live concept

Sixforty Coffee concept site, home page

Concept Coffee roaster · Online store

Sixforty Coffee

A coffee roaster’s store with the live sky over L.A., a coffee finder, and subscriptions set like an alarm.

Case study Live concept