Concept Pinset Lock & Key · Locksmith · North Hollywood

A locksmith website built like the key blank wall

A locksmith site built as the pegboard of key blanks, with the full lockout price before the van leaves.

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Pinset Lock & Key home page on a desktop screen — Pinset Lock & Key is a made-up brand. I designed and built it to show what a locksmith site can look like; the people, prices, results and reviews on it are samples.

Pinset Lock & Key home page on a phone — Pinset Lock & Key is a made-up brand. I designed and built it to show what a locksmith site can look like; the people, prices, results and reviews on it are samples.

The brief

Pinset Lock & Key is a made-up locksmith in North Hollywood with a key counter and a van: lockouts, rekeys, deadbolts, smart locks, car keys and safes.

Someone locked out is stressed and searching on a phone, and the ads they see often show a low “from” price that grows at the door. They want a real total, an arrival time and a reason to trust whoever shows up. Most locksmith sites give a phone number and a list of services.

Industry: Locksmith
Type: Website
Pages: 3
Fonts: Rubik
Colors: PegboardBrassNickelNavyKey blue

The idea

The key blank wall

The home page is the white pegboard behind a key counter, with one brass, nickel or black blank on a hook for each service; tap a blank to go there. Page heads hang a single blank, the footer starts with a strip of the board, and the license line sits under the board. White pegboard, brass and nickel, navy ink and key blue for actions; Rubik throughout.

Design decisions

The total before we drive

Three questions on the lockout page (what’s locked, where you are, is anyone in danger) give the service call, the labor, a late fee before 8 a.m. or after 8 p.m. and an arrival window as one sample total.

Danger goes to 911 first

If a child, a pet, someone unwell, the stove or a bath is on the other side, the form hides the price and says to call 911, because firefighters open doors faster than any locksmith.

Rekey or replace, answered

Most people don’t know rekeying exists. Four questions say which one you need and give a sample total for your locks, then book a two-hour window.

Lockout pricer

The same page on a desktop and a phone. Try it live

Pinset Lock & Key: Lockout pricer on a phone

What’s built

Lockout pricer: service call, labor and late fee in one total
Arrival times for eight Valley neighborhoods
What ID to have ready for a home, car, office or storage lockout
Rekey or replace picker with a sample total
Booking with two-hour windows, no Sundays
How to check any locksmith’s California license before they come

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price in writing, once you send the details, and you work with me directly from the first sketch to launch.

Pricing and process Locksmith website design

Free fixed quote

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You get a fixed-scope quote within 48 hours. Everything by email.