Generate

As co-founder and Chief Marketing Officer of Generate.la, I launched and scaled a cutting-edge digital strategy agency from the ground up, specializing in viral content production, personal branding for creators/influencers, explosive social media growth, and performance-driven product marketing.

In a hyper-competitive landscape where attention is currency, Generate.la stands out by engineering content and campaigns that don't just perform—they spread like wildfire across platforms, turning brands, creators, and products into cultural moments.

From ideation to execution, I owned the full brand ecosystem:

Founding Vision & Branding: Established the agency's name, visual language, tone (energetic, unapologetic, results-obsessed), and positioning as the agency that "makes things go viral on purpose."

Storytelling & Narrative: Built the core story around data-informed creativity—blending sharp strategy with bold, entertaining content that hacks algorithms and human psychology.

Marketing & Growth Engine: Directed all go-to-market efforts, including content marketing (viral video series, thought leadership), social media strategy (organic + paid scaling on TikTok, Instagram, YouTube, X), influencer/creator partnerships, email/CRM funnels, SEO/PR outreach, and performance tracking.

Client Impact & Positioning: Delivered campaigns that drove millions of views, follower surges, product launches, and revenue lifts for clients—reinforcing Generate.la as the agency that turns ideas into internet dominance.

Founding Generate.la was an adrenaline-fueled journey of blending creative firepower with strategic marketing precision in the evolving creator economy.