Concept Law firm · Website
Ashby & Rourke
An injury firm site built on freeway signs, with a four-step free case review that a lawyer reads.
Concept Fieldmark Pest Control · Pest control · Pasadena
A pest control website with every pest under a spotlight
A soft linen pest control site with each pest under a spotlight, a pest identifier, plan math and booking.
The brief
Fieldmark Pest Control is a made-up company in Pasadena that treats ants, spiders, roaches, rodents, wasps and termites across the San Gabriel Valley.
People call a pest company after they’ve seen something. They want to know what it is, how soon it has to be dealt with, whether the treatment is safe for kids and pets, and whether a plan is worth it. Most sites answer with a list of pests and a phone number.
- Industry
- Pest control
- Type
- Website
- Pages
- 4
- Fonts
- Host Grotesk
- Colors
- LinenSpotlight stoneClayNightshadeWhite
The idea
Pests under a spotlight
The first screen is a warm spotlight that fades from stone grey to linen, with a small pill label, a centered headline and one ant photo standing in the light like an exhibit. The ten pests are rounded photo cards with a dark fade at the bottom and white captions, numbered like specimens, two large and eight small. The two prices sit side by side with the plan in black, the visit steps are white rounded cards, and the towns are pills. Linen, white and near-black with no other color; Host Grotesk, with small tracked capitals for labels.
Design decisions
Name the pest first
The identifier asks where you saw it and what you saw, then pins the likely pest with its signs, what treatment takes, how soon to act and notes for kids and pets, plus two other close matches.
Plan or one visit, with the math
A slider for visits a year compares single visits with the plans as bars and says where the plan starts saving money.
Book the visit, not a callback
Booking carries over the pest and plan, asks who lives in the home so the tech brings the right products, and offers the next open days in morning or afternoon windows.
What’s built
- Pest identifier with ten pests and close matches
- Rounded pest cards with where each one lives and how soon to act
- Plan or single visit calculator
- Sample plans and one-time prices
- Inspection booking with the next open days
- Kids, pets and fish tank notes
Pages to try
Everything works in the browser. Forms and checkout don’t send anything.
Want one like it?
A site like this starts at $5,000.
Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price in writing, once you send the details, and you work with me directly from the first sketch to launch.
Thanks, your project details are on their way to me. I'll reply within 24 hours, usually sooner.
Free fixed quote
Get your fixed quote
You get a fixed-scope quote within 48 hours. Everything by email.
More concepts
See all 41 
Concept Medical clinic · Website
Kinfield Family Medicine
A family clinic site where five colored lines run in under the header and lead to booking in under a minute.
Concept Contractor · Website
Studwell Builders
A remodeler’s site with a live rough estimate and the week-by-week schedule every client gets.