Concept Evenkeel Air & Plumbing · HVAC and plumbing · Sherman Oaks

An HVAC and plumbing website that works like a thermostat

A heating, air and plumbing site built around a thermostat dial, with a troubleshooter, a flat-price book and two-hour booking windows.

Evenkeel Air & Plumbing home page on a desktop screen
Evenkeel Air & Plumbing home page on a phone
Evenkeel Air & Plumbing is a made-up brand. I designed and built it to show what a hvac and plumbing site can look like; the people, prices, results and reviews on it are samples.

The brief

Evenkeel Air & Plumbing is a made-up company in Sherman Oaks that fixes AC, heating, water heaters and leaks across the San Fernando Valley.

People land on an HVAC or plumbing site when something is broken. They want three answers fast: how urgent it is, what it will cost, and when someone can come. Most sites answer with a phone number and a coupon.

Industry
HVAC and plumbing
Type
Website
Pages
3
Fonts
Lexend, Onest
Colors
CoolHeatScreenWhite

The idea

The thermostat

The site works like the thing on the wall. The home page dial asks how warm it is inside and answers with the likely problem. The accent color is the thermostat’s mode light: blue when the house needs cooling, red when it needs heat, graphite when it’s even, and the whole page follows it. Temperatures are set in thin Lexend numerals on dark rounded screens, with Onest for reading.

Design decisions

Start with how it feels inside

Drag the dial or tap plus and minus. Each range gets its own answer and its own button: below 67° books heating repair, 67° to 76° suggests a tune-up, and above 76° books AC repair.

What to try before you call

The troubleshooter takes the system and the symptom and gives what to check yourself, what it usually turns out to be, the fixes at flat prices and how soon to book. A gas smell skips all of that and says get outside.

Prices and windows, not a callback

A 26-line price book with sample flat prices, then booking by day and two-hour window. Full windows show as full, Sundays are for emergencies only, and the visit ticket fills in as you pick.

Troubleshooter and price book

The same page on a desktop and a phone. Try it live

Evenkeel Air & Plumbing: Troubleshooter and price book on a desktop screen Evenkeel Air & Plumbing: Troubleshooter and price book on a phone

What’s built

  • Thermostat dial that answers with the likely problem and the right booking link
  • Troubleshooter for AC, heating, water heaters, drains and leaks
  • Price book with 26 sample flat prices
  • Booking with a day strip, two-hour windows and an emergency path
  • Visit ticket that fills in as you book
  • Service area zip check for the Valley
  • Sample maintenance plan

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

Pricing and process Website design for home service businesses

Free fixed quote

Get your fixed quote

You get a fixed-scope quote within 48 hours. No sales call needed.

Goes straight to my inbox. Prefer email? Write to hello@bushe.co.

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