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Concept Fieldline Optometry · Optometry · Glendale
An optometry website set like a quiet library
A quiet optometry site in deep teal and warm parchment, with a coverage checker and a frame try-on by face shape.
The brief
Fieldline Optometry is a made-up optometry practice in Glendale doing eye exams, contact lens fittings, medical eye visits and frames.
Patients don’t know whether their visit goes to a vision plan or to medical insurance, so they call to ask, or get a surprise bill. They also want to see frames before they come in. Most eye care sites list services and a row of insurance logos.
- Industry
- Optometry
- Type
- Website
- Pages
- 3
- Fonts
- Lora, Red Hat Mono
- Colors
- Library tealParchmentBoneWalnutApricot
The idea
A quiet library
The header and first screen are deep teal with a big centered serif headline set tight, and the exam photo sits across the edge where teal meets warm parchment. Below, an apricot wash holds the hour-long exam in one sentence, the five steps are flat bone cards with small mono time labels, and prices, the frame wall and booking follow on parchment. Buttons and inputs are full pills, labels and tabs are in a typewriter-like mono, text is walnut brown instead of black, and nothing has a shadow. Teal, parchment, bone, walnut and apricot; Lora for reading and Red Hat Mono for labels.
Design decisions
Vision plan or medical, before the visit
Pick why you’re coming in and what coverage you have, and a bar shows which side pays, with the self-pay price, what to bring and what Medicare covers.
Urgent signs, not a booking form
New floaters or flashes, or something in the eye, turn the result into a same-day call, with when to go to an emergency room instead.
Try frames by face shape
Pick a face shape and a color and eight frame styles go on a drawn face, with the ones that usually suit it marked and the three numbers on the arm explained.
What’s built
- Coverage checker: vision plan, medical insurance, both, Medicare or neither
- Urgent signs routed to a same-day call
- Frame try-on with five face shapes, four colors and eight styles
- What happens in an hour-long exam, step by step
- Sample self-pay prices for exams, contacts and photos
- Booking by visit type, no Sundays
Pages to try
Everything works in the browser. Forms and checkout don’t send anything.
Want one like it?
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