Concept Orthodontist · Website
Setline Orthodontics
A braces and aligners site whose first screen is a drawn arch that straightens month by month, with a cost planner that gives the monthly payment, the visits and the finish date.
Services
Optometry & Eye Care Websites
Optometry website design for eye care practices
Websites for optometrists, eye care practices and optical shops. Patients come to an optometry site with a short list: book an eye exam, check that you take their vision plan, look at frames, or get help with something urgent like a red, painful eye. I design optometry sites that put each of those one or two taps from the home page, and that work as well for a parent booking three kids as for a contact lens wearer reordering. Below: what an optometry site costs, and the questions patients want answered before booking.
Prefer email? hello@bushe.co · or get a free audit first
- Free fixed-scope quote in 48h
- Everything by email
- Usually reply within 24h
What you get
Exams booked online
Open times for routine exams and contact lens fittings, connected to the scheduling your office runs today.
Vision plans up front
The vision plans and medical insurance you accept, on their own page, so nobody phones just to ask.
Frames worth browsing
The brands you carry and photos of the optical, so patients pick their glasses with you instead of online.
A route for eye emergencies
Clear guidance for a red, painful or scratched eye, and when to go to an emergency room instead.
Brands I’ve designed and built for
Quick answer
An optometry website starts near $17.77 a month if you assemble it yourself on Wix or Squarespace and climbs to $5,000 and up for a custom eye care site. What fills the exam schedule, though, is three things: booking online, the vision plans you accept, and a plain answer for someone with a red, painful eye.
The guide
What an optometry website costs
| Choice | Cost | When it fits |
|---|---|---|
| Builder you set up (Wix, Squarespace) | Wix: $17.77–$159.77 monthly. Squarespace: $19–$99 monthly. Both billed yearly | A new practice with one doctor and time to write |
| Freelancer from Upwork | $15–$30 an hour is common; $45–$75+ for design-heavy work | Adding a page or updating hours and staff |
| Custom optometry site (me) | From $5,000 as a single quote, plus hosting | Booking, insurance, frames and doctor pages planned together |
Wix and Squarespace prices as listed in October 2026; Upwork designer rates as listed in November 2026. More on budgets: how much a website costs.
Seven things patients check on an eye care site
- Do you take my vision plan? Plans listed by name, plus whether medical insurance covers eye problems.
- Can I book tonight? Open exam times without waiting for office hours.
- Do you see kids? The ages you see and what a child’s exam involves.
- Do you fit contacts? Whether a fitting is separate from the exam, and what it includes.
- What frames do you carry? Brands and a few photos of the optical.
- My eye hurts. Can you see me today? Same-day urgent visits, and when to go to an emergency room instead.
- Where do I park? Address, parking and step-free access.
Vision plan or medical insurance: say it plainly
Many patients don’t know that a routine exam often goes through a vision plan, while an eye infection or injury is usually billed to medical insurance. A short page explaining the difference saves your front desk the same conversation every day. Keep it general, name the plans you accept, and ask patients to check their own coverage.
For picking a designer, there’s how to hire a web designer.
Work
Try a clinic booking flow
Kinfield, a family clinic I invented, has a booking flow, care pages with costs and a directory of who’s taking new patients: what an optometry practice needs, with eye exams in place of checkups. See all 26
Concept Medical clinic · Eagle Rock, Los Angeles
Kinfield Family Medicine
- Four steps to book: what you need, a time, about you, confirm
- A slot picker on the home page with sample times
- A page per kind of care with what it costs and who you’ll see
- A directory that shows which clinicians take new patients
Kinfield Family Medicine is a made-up business. Its people, prices, results and reviews are samples.
More concept sites
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Ninefold
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What's included
Every project includes
Service pages
Comprehensive exams, contact lens fittings, children’s exams, dry eye, myopia management and medical eye visits, each explaining the visit step by step and its usual length.
An insurance page
The vision plans and medical insurance you accept, and the difference between the two in plain words.
Optical and frames
Brands, price ranges if you want them shown, and photos of the shop, with a note on lens options.
Doctor profiles
Each optometrist’s training, special interests and the languages they speak.
Booking and contact lens reorders
Exam booking plus a simple reorder form for contacts, tied to your systems where they allow it.
Readable for every patient
Large text, strong contrast and pages that work with screen readers, since some of your patients don’t see well.
Optional add-on
Add an AI assistant to your new site
A better site brings in more inquiries. An AI add-on makes sure none of them wait. I build it alongside your site, so it launches with everything else.
AI website chatbot
Answers visitor questions from your site’s content around the clock, and captures the lead when they’re ready to talk.
AI receptionist
Answers your phone, books appointments, and takes messages when nobody can pick up.
Instant lead follow-up
Replies to every contact form within seconds, asks your qualifying questions, and books a call.
Ask about the AI add-on
Priced into the same fixed quote as your site: one project, one launch. Curious what it would save? Try the AI ROI calculator.
Process
From first email to launch
- 11
Written brief
Your services to grow, your doctors, the plans you accept and your scheduling system: send those, and you get a fixed quote two days later.
- 22
Design
Figma designs for the home page, an exam page and the booking flow, over two to four weeks; each one needs your OK.
- 33
Build
Then about four to eight weeks of development; your front desk can test booking on each preview.
- 44
Launch and support
Launch with redirects in place, a lesson for staff on changing hours and frame brands, and 30 days of support.
Investment
Optometry website pricing
$5,000+
Eye care sites start at $5,000. More locations, a large frames section or Spanish pages add to the price, and the total is set in writing first.
Every project includes discovery, design iterations, development, launch, and 30 days of post-launch support. Fixed scope, no surprise billing.
Get a fixed quote
Founder · Lead designer & developer
Patrick Bushe
I design and build websites, ecommerce stores, and digital products from Los Angeles. Every project is founder-led — when you hire bushe.co, you're working with me directly, not a junior team or an offshore handoff.
Past clients include Rob Dyrdek, Peels, Street League Skateboarding, DTA Posse, Pasadena Bar Association, and SpringClick. I use AI tools throughout the process to ship faster — without making the work generic.
FAQ
Questions buyers ask
What should an optometry website include?
Online exam booking, the vision and medical plans you take, your doctors, the services you offer, your frame brands, hours and parking, and what to do about an urgent eye problem. Parents also look for whether you see children.
How much does an optometry website cost?
A do-it-yourself Wix site is $17.77 to $159.77 a month and a Squarespace one $19 to $99, both on yearly billing. Upwork designers commonly ask $15 to $30 an hour. Custom eye care sites from me start at $5,000 for one fixed price.
Should we list the vision plans we accept?
Yes. It’s one of the questions your front desk answers most. List each plan, say whether you bill medical insurance for eye problems, and tell patients what to bring.
Can patients book eye exams online?
Yes. Most practice software offers online scheduling, and the site can embed it or link to it; a request form your staff confirm also works.
Should an optometry site sell glasses or contacts online?
A contact lens reorder form is usually enough; full online ordering needs prescription checks and stock, which your current systems may already handle. Many patients still want to try frames on, so the site’s job is to show the brands and invite them in.
Do you only work with Los Angeles optometrists?
No. Eye care practices in any state can work with me; I’m in Los Angeles, and we work over email with a shared preview.
Patrick Bushe
Designer and developer, Los Angeles
Ready to build something good?
Tell me what you're building. I read every message myself and send a fixed-scope quote within 48 hours. No decks, no pressure, everything by email.
No commitment. Usually reply within 24 hours.
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