Concept Shokken Ramen · Restaurant · Sawtelle, Los Angeles

A ramen restaurant website where you order from a ticket machine

A 14-seat ramen counter’s site: order from a ticket machine, see the wait, join the line from your phone.

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Shokken Ramen home page on a desktop screen — Shokken Ramen is a made-up brand. I designed and built it to show what a restaurant site can look like; the people, prices, results and reviews on it are samples.

Shokken Ramen home page on a phone — Shokken Ramen is a made-up brand. I designed and built it to show what a restaurant site can look like; the people, prices, results and reviews on it are samples.

The brief

Shokken is a made-up 14-seat ramen counter on Sawtelle.

Small, busy restaurants lose people to the line outside. Guests want to see the menu, know how long the wait is, order pickup, and book the whole counter for a party, without calling a kitchen that’s too busy to answer.

Industry: Restaurant
Type: Website
Pages: 4
Fonts: Dela Gothic One, Zen Kaku Gothic New
Colors: Noren redBlackTicket yellowTicket pink

The idea

The ticket machine (食券)

In Japan you order ramen at a machine. Here the menu is a steel machine with chunky lit buttons that press down, every order prints a paper ticket in the color a real machine uses, the waitlist hands you a numbered stub, sold-out bowls get a red 売切 lamp, and a red noren curtain hangs over the footer. Dela Gothic One with Zen Kaku Gothic New.

Design decisions

The menu is the order form

Pressing a button on the machine drops a ticket into the tray, and the tray becomes the pickup order.

An honest wait

A “wait right now” card estimates the wait from how busy the counter usually is at this hour, with a bar for every hour of the day.

Allergies in plain view

Every bowl lists what it contains, and the allergy note says plainly what the kitchen can’t do. It’s all on the menu page, not in a PDF.

The ticket machine

The same page on a desktop and a phone. Try it live

Shokken Ramen: The ticket machine on a phone

What’s built

Ticket-machine menu with pickup ordering
Join the line online and get a numbered stub
Wait estimate by the hour
What’s in each bowl, with allergens listed
Private events and catering quote form
Hours, getting there and house rules

Pages to try

Everything works in the browser. Forms and checkout don’t send anything.

Want one like it?

A site like this starts at $5,000.

Your site gets its own idea, the way this one does, built around your business and your customers. You get one fixed price after a free call, and you work with me directly from the first sketch to launch.

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