Street League Skateboarding

Street League Skateboarding (SLS) is the leading global authority in professional street skateboarding, transforming the sport through high-stakes competitions, custom-built courses in iconic locations, and a pathway from amateur to elite levels.

Founded in 2010 by pro skateboarder Rob Dyrdek, SLS hosts thrilling events worldwide, featuring top athletes like Nyjah Huston and drawing massive audiences through live broadcasts and digital content.

I led the development of their official website (streetleague.com), building a robust, high-performance platform that serves as the central hub for the SLS community. The site delivers real-time tour standings, event schedules, ticket purchasing, athlete bios, news/blogs, video highlights, and partnership activations - all optimized for speed and accessibility across devices.

Key focuses included: A dynamic, visually driven design that embodies skate culture's raw energy with bold imagery, fast-loading media embeds, and intuitive navigation for fans tracking live competitions or shopping merch.

Seamless integration of live event features, standings updates, and external ticketing systems to keep users engaged during tour stops from Paris to Los Angeles to Sao Paulo.

Responsive, mobile-optimized experience to reach a young, digitally native audience that follows SLS on social platforms and streams events online.

Clean architecture for easy content updates by the SLS team, supporting ongoing news, rosters, and promotional campaigns.

This project elevated SLS's online presence, strengthening fan connection, boosting event attendance, and reinforcing the league's position as the pinnacle of street skateboarding.