Concept site Assay is a fictional skincare brand, designed and built by Patrick Bushe to show what I make for skincare brands. Fictional, by Patrick Bushe

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Clear droplets of serum on a grey surface

Step 2 · Treat

Retinol Serum

$28

Retinol in squalane, in three strengths, so you can start low and move up. Night only, and sunscreen the next morning.

Strength: 0.3%
Active
Retinol
Strength
0.3%
pH
6.0
Use
Night
Keep apart from
Acids, vitamin C, benzoyl peroxide Why?
  • Free shipping over $45. Ships in 1 to 2 days from Los Angeles.
  • Opened it and hate it? Send it back free within 30 days.
  • No fragrance, no essential oils, not tested on animals.

How to use

Two nights a week for the first month, then every other night, then nightly. Pea-sized amount on dry skin.

What’s in it

  • Retinol at 0.3%, 0.5% or 1.0%
  • Squalane base
  • Packed in an airless amber bottle

Moving up

Finish a bottle at one strength with no flaking before you try the next one.

Pairs well with

This is where you’d pay

Assay is a concept store, so nothing is for sale.

On a real Assay store this button opens Shopify checkout with Shop Pay, Apple Pay and cards.

Your bag stays saved in this browser, so you can keep trying the routine checker.

Patrick Bushe designed and built this store to show what a skincare brand’s site can look like.

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