Concept site Assay is a fictional skincare brand, designed and built by Patrick Bushe to show what I make for skincare brands. Fictional, by Patrick Bushe

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A woman in a robe doing her skincare in a round mirror

Set

The Starter Set

$68

Cleanser, niacinamide, barrier cream and SPF 30: a full morning and night routine with nothing to clash. $82 apart.

  • Free shipping over $45. Ships in 1 to 2 days from Los Angeles.
  • Opened it and hate it? Send it back free within 30 days.
  • No fragrance, no essential oils, not tested on animals.

Morning

  • Gel cleanser
  • Niacinamide 10%
  • Barrier cream
  • Mineral SPF 30

Night

  • Gel cleanser
  • Niacinamide 10%
  • Barrier cream

Next step

After a month, add retinol at night. The routine checker will place it for you.

Pairs well with

This is where you’d pay

Assay is a concept store, so nothing is for sale.

On a real Assay store this button opens Shopify checkout with Shop Pay, Apple Pay and cards.

Your bag stays saved in this browser, so you can keep trying the routine checker.

Patrick Bushe designed and built this store to show what a skincare brand’s site can look like.

Get a store like this