Email Campaign ROI Calculator
Estimate ROI from an email campaign using cost, conversions, and revenue.
Connect email results to profit
Email campaigns can look successful from opens and clicks, but ROI depends on cost, revenue, and margin. A campaign with strong revenue may still underperform if discounts, production time, or list costs are high.
ROI is revenue minus cost, divided by cost, and email's low send cost usually produces a high figure, which is why it is a benchmark channel that other campaigns are measured against.
Enter campaign cost, attributed revenue, and gross margin. The calculator estimates gross profit, net profit, and ROI so you can compare campaigns with different costs and offer structures.
Private planning math
Campaign numbers are calculated locally. Revenue and list performance data are not uploaded.
Frequently Asked Questions
How is ROI calculated?
ROI is profit after cost divided by cost, multiplied by 100.
Why include gross margin?
Revenue alone can overstate returns. Margin gives a better profit estimate.
Can I use this for newsletters?
Yes, when you can estimate campaign cost and attributed revenue.
Is this private?
Yes. It runs locally in your browser.
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