Markup Calculator
Enter a cost and a markup percentage to instantly get the selling price, profit, and the equivalent profit margin.
Set a price up from your cost
Markup is how most businesses actually set prices: start with what a product costs you, then add a percentage on top. This calculator takes your cost and markup percentage and returns the selling price, the dollar profit, and — importantly — the profit margin that markup produces, so you can see the real profitability behind the price.
The margin is almost always lower than the markup, and the gap surprises people. A 50% markup is only a 33.3% margin; a 100% markup is a 50% margin. If you need to hit a specific margin, that difference matters, which is why this tool shows both figures side by side.
How it's calculated
Price = cost × (1 + markup ÷ 100). Profit = price − cost. Margin = (profit ÷ price) × 100. All of it updates instantly and stays in your browser.
Frequently Asked Questions
How do I calculate markup?
Markup is the amount added to cost to reach a selling price, expressed as a percentage of the cost. Multiply the cost by (1 + markup ÷ 100) to get the price. A $20 item with 50% markup sells for $30.
What is the difference between markup and margin?
Markup is measured against cost; margin is measured against the selling price. A 50% markup equals a 33.3% margin because the same $10 profit is a bigger share of a $20 cost than of a $30 price.
How much markup should I add?
It depends on your industry, overhead, and positioning. Retail commonly uses 50–100%, while some products carry far more. Work backward from the profit margin you actually need.
Is this calculator free and private?
Yes. Everything is calculated in your browser — no accounts, and none of your numbers are sent anywhere.
Pricing, positioning, and growth strategy for service businesses and SaaS.