Ad Frequency Calculator
See how many times the average person saw your ad.
How the Ad Frequency Calculator works
Ad Frequency Calculator turns impressions and unique reach into average frequency. It computes that as total impressions divided by unique reach.
Worked example: with Impressions 240000, Unique reach 60000, this tool returns average frequency 4 x, impressions 240000, unique reach 60000. That default state is deterministic, so you can check the page against a known result before trusting your own numbers.
Private, in your browser
Ad Frequency Calculator runs entirely in your browser with no upload, account, or server call. Every figure is a planning estimate, so confirm anything important against the authoritative source or a professional before you rely on it.
Frequently Asked Questions
How does the Ad Frequency Calculator work?
It computes average frequency as total impressions divided by unique reach. It also reports impressions and unique reach.
Does this tool use live data?
No. It runs on the numbers you type, using local arithmetic that recalculates instantly — nothing is fetched, uploaded, or stored.
What should I keep in mind?
This assumes reach is de-duplicated; if the same people appear across placements, true frequency is lower.
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