Content Refresh Checklist
Create a practical refresh plan for an aging article or landing page.
Refresh aging content methodically
Old articles decay — stats go stale, links break, rankings slip — but a scattershot update misses things. This checklist builds a practical refresh plan for an aging page so you cover the important updates instead of just tweaking a sentence.
Refreshing existing content is often higher-return than writing new, because the page already has history and links. A structured pass — accuracy, freshness, gaps, internal links, metadata — makes each update count. Work through the list and republish.
A practical refresh plan
Working through stats, links, and rankings in order stops a refresh from missing the updates that actually move a page. The checklist runs locally with nothing uploaded.
Frequently asked questions
What does the refresh checklist cover?
Six tasks: update dates, stats, and screenshots; add questions from sales or support; rework the intro for current search intent; strengthen internal links and the CTA; refresh the title and meta description; and check schema and image alt text.
What are the top two fields for?
The page you are refreshing (for example "AI consulting guide") and the goal of the refresh, such as improving conversions. List the specific problems you spotted in the notes box.
How do I know a page needs refreshing?
Falling clicks or rankings in Search Console, outdated years or prices in the copy, or a SERP now dominated by a different content type are the usual signals.
Related tools
Free private browser tools for practical work.