Conversion Rate Calculator
Calculate conversion rate, lead-to-sale rate, revenue per visitor, and average order value.
Turn funnel counts into useful rates
Raw visitor and lead counts do not tell the whole story. Conversion rate shows how efficiently traffic turns into action, while revenue per visitor connects marketing performance to business value.
Fifty sales from 2,000 visitors is a 2.5% conversion rate, but revenue per visitor often tells you more, since a lower rate on higher-value orders can still win.
Enter visitors, conversions, and revenue. The calculator returns conversion rate, revenue per visitor, and value per conversion so you can compare pages, campaigns, or time periods.
Private planning math
The funnel math runs locally. Analytics exports and revenue numbers are not uploaded.
Frequently Asked Questions
How is conversion rate calculated?
Conversions divided by visitors, multiplied by 100.
Can I use leads instead of sales?
Yes. The conversion field can represent any action you are measuring.
What is revenue per visitor?
Revenue divided by visitors, useful for comparing traffic quality.
Is this private?
Yes. It runs locally in your browser.
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