Keyword Cannibalization Mapper
Group keyword ranking rows by query to spot cases where several URLs may be competing for the same search intent.
Spot pages competing with each other
Keyword cannibalization happens when several of your own URLs target the same search intent, so they split clicks, confuse Google about which to rank, and hold each other back. It hides in plain sight inside a ranking export. This mapper groups your ranking rows by query, so cases where multiple URLs chase the same term jump out immediately.
Once you can see the overlap, the fix is usually clear: consolidate the weaker page into the stronger one with a redirect, differentiate their intent, or re-point internal links. Catching it saves you from quietly capping the performance of pages you have already invested in.
Private and instant
Your ranking data is analyzed entirely in your browser, so exports from Search Console or a rank tracker never leave your device while you hunt for overlaps.
Frequently Asked Questions
What is keyword cannibalization?
It happens when multiple pages target the same query closely enough that they compete with each other instead of supporting one clear ranking page.
What format should I paste?
Paste rows as keyword, URL, position, clicks. The tool groups keywords and URLs to show possible overlap.
Does this connect to Search Console?
No. Export your data first, then paste rows here for local analysis.
Is cannibalization always bad?
No. Multiple rankings can be useful if the pages serve different intents. This tool flags patterns for review, not automatic deletion.
Need help deciding merge, redirect, or rewrite? Let us review it.