Organization + sameAs Schema Builder
Create Organization JSON-LD with sameAs links for brand entity clarity.
Organization identity and sameAs
Organization schema, with a sameAs array linking to your official social and reference profiles, is how you assert your brand's identity to search engines and help populate a knowledge panel. The sameAs links act as corroborating references, tying your site to your verified presence on other platforms. This builder assembles the JSON-LD from your organization name, logo, and profile URLs, so the array is correctly formatted rather than a hand-typed list prone to stray commas.
Use official profiles only
Link only to profiles you genuinely control — your real LinkedIn, X, Wikipedia, or Crunchbase entries — since sameAs is a trust signal that misfires when the links do not match. Place the output in a script type="application/ld+json" tag and validate it. The JSON-LD is generated in your browser and never uploaded.
Frequently asked questions
What does the organization + sameas schema builder do?
It creates Organization + sameAs Schema JSON-LD from the fields you enter.
What should go in the sameAs list?
Official profiles that clearly belong to the organization, one URL per line: LinkedIn, X, Facebook, Instagram, YouTube, Crunchbase, or a Wikipedia page if one exists.
Where should this markup go?
Usually on the homepage or about page only, not every page. Keep the name, logo, and URL consistent with what appears on those profiles.
What logo image works best?
A square or rectangular logo at least 112 × 112 pixels, on a URL that crawlers can access. Google uses it as a hint for the logo shown in search results.
Related tools
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