PAS Copy Framework Builder
Create problem, agitate, solve copy drafts from a customer pain and your offer.
Make the pain and answer line up
PAS works when the copy names a real problem, shows why it matters, and then offers a credible next step. The framework can become heavy-handed if the pain is exaggerated, so this builder keeps the wording direct and grounded.
Use it for landing page sections, email intros, and ads where the audience already recognizes the frustration. The output gives you a draft structure, not a final claim. Edit it until the problem sounds true and the solution feels proportional.
Private browser-only drafting
Your inputs never leave the page. The browser creates the draft locally and nothing is uploaded.
Frequently Asked Questions
What does PAS mean?
PAS stands for Problem, Agitate, Solve. It names a pain, makes the cost clear, then introduces the solution.
When should I use PAS?
Use it when the audience already feels the problem but has not connected it to the right solution yet.
Can PAS feel too negative?
Yes. Keep the agitate section honest and specific, not fear-based or exaggerated.
Is this tool free and private?
Yes. It runs entirely in your browser.
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