Target Price Calculator
Find the price that hits a target gross margin from your cost.
Price to hit your margin
Setting a price to reach a target gross margin trips people up because margin and markup are not the same. This tool takes your cost and desired margin and gives the price that actually delivers it.
A product that costs 20 and needs a 50% margin must sell for 40 — not 30, which would only be a 33% margin. The tool also shows the equivalent markup so both framings are clear.
Correct and private
It divides cost by one minus the margin in your browser, so the price is exact and nothing you enter is uploaded.
Frequently Asked Questions
How is the price found?
Price equals cost divided by one minus the target margin. A 50% margin on a 20 cost needs a price of 40.
Is margin the same as markup?
No. Margin is profit as a share of price; markup is profit as a share of cost. This tool works from margin, and also shows the equivalent markup.
Why price from margin?
Because margin ties directly to how much of each sale you keep, which is what most businesses plan around.
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