Meta Pixel Event Cheat Sheet
Search Meta Pixel standard events and copy the matching fbq track snippet for each.
Every standard event in one place
The Meta (Facebook) Pixel optimises ad delivery around events you send from your site, but only its standard event names unlock conversion optimisation, attribution, and dynamic-ad features. This cheat-sheet lists each standard event, explains when to fire it, and gives a copy-ready fbq('track', …) snippet with the parameters that matter.
For example, a checkout confirmation should fire Purchase with a value and currency so Meta can report revenue and build value-based audiences, while a contact form maps to Lead. Search a keyword and click Copy to grab the exact snippet.
A reference, not a tracker
The data is embedded in the page and runs entirely in your browser — it sends nothing and sets no cookies. Confirm parameters against Meta’s current docs before shipping.
Frequently Asked Questions
What are Meta Pixel standard events?
A fixed set of event names (like Purchase, Lead, AddToCart) that Meta recognises for optimisation, attribution, and audience building. Using the standard name unlocks features a custom event would not.
How do I fire an event?
Call fbq('track', 'EventName', {parameters}) after the base Pixel code has loaded — usually on a click, form submit, or page load. Copy any snippet here and drop it into that handler.
Which parameters matter?
value and currency drive purchase and ROAS reporting; content_ids and content_type power dynamic ads. Include them wherever the event involves money or a catalog item.
Is this a live reference?
It is a static cheat-sheet that runs in your browser. Always confirm against Meta’s current Events documentation, since parameters evolve.
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