SoftwareApplication Schema Builder
Fill in an app’s details and get valid SoftwareApplication JSON-LD to paste into your page.
Structured data for apps and software
SoftwareApplication schema tells search engines that a page is about a piece of software and exposes its category, supported platforms, and price in a machine-readable form. That is what makes an app eligible for richer search presentation and helps answer engines describe it accurately.
This builder assembles the JSON-LD from plain fields — name, applicationCategory, operatingSystem, and an offers block with price and currency — so the required properties are present and correctly nested without hand-writing the markup. A free app simply uses a price of zero.
Honest ratings, then validate
Rating fields are optional and blank by default: only add them if real reviews appear on the page, since invented ratings breach Google’s guidelines. Paste the output into a script type="application/ld+json" tag and check it with the Rich Results Test. Generation runs locally in your browser, so nothing you enter is uploaded.
Frequently Asked Questions
What is SoftwareApplication schema for?
It marks up an app or software product so search engines understand its name, category, platform, price, and rating — the basis for app-related rich results and knowledge panels.
What are the key properties?
name, applicationCategory (e.g. BusinessApplication, GameApplication), operatingSystem, and an offers block with price and priceCurrency. A free app uses a price of 0.
Should I include a rating?
Only if you display genuine, verifiable reviews on the page. Fabricated ratings violate Google’s guidelines and can trigger a manual penalty, so the rating fields here are optional and left blank by default.
Is my input uploaded?
No. The JSON-LD is generated in your browser and nothing you enter is sent anywhere.
More free browser utilities for SEO, structured data, and publishing.