UTM Builder
Build clean campaign tracking URLs with source, medium, campaign, term, and content parameters.
Build campaign links consistently
UTM parameters are how analytics tools like Google Analytics attribute a visit to a specific campaign, channel, and
creative — but they only work if you tag links consistently. Build them by hand across ads, newsletters, partner
links, and social posts and you inevitably end up with Facebook in one link and facebook
in another, which analytics treats as two separate sources and quietly fragments your reporting.
This builder keeps the parameter names correct and encodes your values properly, so spaces and special characters don't break the URL. Fill in source, medium, and campaign (the three that matter most), add optional term and content for finer segmentation, and you get a clean, ready-to-share tagged link. Keep your naming lowercase and consistent for the cleanest data.
Private and instant
The URL is assembled locally in your browser using the native URL API — nothing is uploaded, and it updates as you type.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are query values used by analytics tools to attribute traffic to campaigns, channels, and creative variants.
Which fields are required?
Source, medium, and campaign are the most important. Term and content are optional.
Does this shorten links?
No. It generates the full tagged URL locally.
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