UTM Cleanup Tool
Paste campaign URLs and get cleaner UTM formatting notes.
Tidy inconsistent UTM links
Inconsistent UTM tags — Facebook here, facebook there — fragment your analytics into meaningless splits. This tool reviews pasted campaign URLs and surfaces cleaner, more consistent UTM formatting, so your tracking data stays coherent.
Auditing your links catches the casing and naming drift that quietly ruins reporting. Paste your campaign URLs, review the cleanup notes, and standardize your tags going forward so every channel and campaign aggregates correctly.
Consistent UTMs
Normalizing case and naming stops 'Facebook' and 'facebook' from splitting one campaign across two analytics rows. Cleanup runs in your browser and never uploads anything.
Frequently asked questions
What does the cleanup change?
It lowercases utm_source and utm_medium, replaces spaces in any utm_ value with hyphens, and removes duplicate URLs. The rest of the URL, including its path, keeps its original case.
Why lowercase source and medium?
Analytics tools treat "Facebook" and "facebook" as different sources, which splits one channel into several rows in reports.
Which URLs are flagged?
Any URL missing utm_source, utm_medium, or utm_campaign, the three parameters Google Analytics needs to attribute a campaign properly. Lines that are not valid URLs are flagged too.
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